Harrenmedia and Netvibes Form Strategic Alliance to Strengthen Profitable Innovation for Latin American Advertisers

· This new partnership will provide advertisers relevant solutions to boost user engagement and retention

México DF, may 2010. harrenmedia, the leading media consultancy that counts some of the biggest websites in Latin America as part of its “ad-network” division, and Netvibes, the leading dashboard publishing platform on the Web, signed a strategic alliance in March.

This alliance will provide Latin American advertisers exciting new solutions to increase user retention across all social networks and the exponential expansion of user generated content. It also allows harrenmedia's ad network platform associates to grow traffic and generate loyalty, giving the opportunity for every site to be seen as the personalized startpage of the users’ browser. Personalized dashboards and startpages also offer users a richer experience than traditional browsing: real-time feed delivery, unlimited personalization and the Web's largest collection of widget content.

About this strategic alliance, Engel Fonseca, VP Sales North America expresses: “At harrenmedia we know that the biggest challenge for the brands is to be relevant, not only when they invest in advertising, but in a constant and measurable way. This strategic alliance will allow our digital media partners to offer innovation adapted to the “on-demand” content culture and to gain more traffic."

Chris Damsen, VP of Americas for Netvibes shares his enthusiasm and trust on this new joint effort: “harrenmedia’s leadership in the region for selling and generating value for advertisers based on new innovative technologies makes them the perfect partner to deliver our dashboard publishing platform across Latin America. We have high expectations for the future that this partnership will bring. Most importantly, this partnership will create a new way for advertisers to offer a better user experience on their Web properties with real-time, personalized dashboards."

With this alliance, harrenmedia reaffirms itself as the media consultancy par excellence of 360° digital marketing by offering new technologies to boost user retention across the real-time Web.

About Harrenmedia (http://www.harrenmedia.com)

harrenmedia is a world class organization established in 2007 with the purpose of developing digital solutions, achieving to profile itself as the consulting media par excellence, becoming the leader provider of Digital Marketing 360° in Latin America with international backup for the kind of services and technologies it uses.

harrenmedia has over 10,000 sites inside its network and its rugged experience in search engines, social media and innovation marketing as well as the knowledge and experience of its collaborators who work to elaborate strategies designed to cover the specific needs for each client, allowing the brands to expand their businesses and to improve their positioning in the market and towards its competitors by the implementation of marketing actions, clients uptake and branding, using online channels.

About Netvibes (http://business.netvibes.com)

Founded in 2005, Netvibes pioneered the first personal dashboard publishing platform for the Web. For consumers, Netvibes.com is the most awarded startpage where millions of people around the world personalize and publish all aspects of their daily digital lives. For agencies and publishers, Netvibes’ universal widget technology (UWA), widget distribution services and Premium Dashboards help rapidly deliver brand observation rooms and user-personalized marketing campaigns. For companies, Netvibes Enterprise delivers secure, scalable personal workspaces, portals and industry dashboards.